Senior Digital Communications Specialist

Founded in 1971, the National Partnership for Women & Families is a nonprofit, nonpartisan 501(c)3 organization that fights for gender and racial equity for all women and families. We’re passionate about making change on big issues such as equal pay for all women, paid leave for working families, and access to affordable health care that provides abortion and reproductive care. We advocate on Capitol Hill and for federal, state and local policy.

Our organization is undergoing an intensive change process to ensure that we are more equitable, diverse and inclusive in our big picture strategies as well as our everyday work. And we are continually working to attack racism, discrimination and hatred wherever we see it. We understand that the issues we work on are not race neutral and that as a historically white-led organization we need to center and learn from women of color led organizations that are doing amazing work.

We are seeking a Senior Digital Communications Specialist to join our energetic communications team. Our team works to amplify the issues of the National Partnership, with the belief that media is an extremely powerful tool for improving the lives of women. We also believe that in this fast-paced media environment, the lines between traditional, social and digital media are increasingly blurring and that skilled communications professionals must be adept at all forms of communication.

This is a terrific opportunity for a seasoned professional, who has strong writing, organizing and strategic marketing skills, to help take our work to the next level.

Position Summary

The Senior Digital Communications Specialist is a key member of the National Partnership’s dynamic, integrated communications team. They are responsible for the organization’s strategic planning around website content and online advocacy to increase brand awareness, site traffic, and engagement of new and current audiences. This position works with our various program and policy teams to ensure that we are lifting up our work in a way that is relevant and easily accessible to the public. The Senior Digital Communications Specialist also serves as an opportunity spotter ensuring that the organization is knowledgeable about what content users want to see online and how we can best advance our issues while meeting people where they are. They play a key role in integrating our digital strategies into the larger communications plan which includes traditional media, social media, online fundraising, etc., and connects this all work by building an integrated strategy that takes our website visitors through a journey. They will also help ensure we consistently apply a race equity lens to our digital content as part of our organizational priority to center diverse women in our work.

The Senior Digital Communications Specialist works with the entire communications team, and also helps advise and works in partnership with the organization’s policy teams. They will report to the Chief Digital Officer and collaborate closely with the Associate Director of Digital Fundraising and Database Management.

Primary Responsibilities

  • Oversee the organization’s flagship website (, our blog and other web properties
  • Increase online visibility and drive site traffic through SEO, SEM, partnerships, and other means
  • Convert site visitors and other digital constituents into activists and donors using data/Google analytics and tested marketing techniques
  • Manage the organization’s online advocacy program and engage constituents with timely action alerts, online petitions, and other grassroots opportunities to participate
  • Craft persuasive email messaging, incorporating best practices and centering the lived experiences of diverse women
  • Create, curate or commission compelling visual content such as data visualization, video, shareable images, infographics, etc.
  • Provide strategic guidance and technical support to program teams on issue campaigns and digital deliverables
  • Analyze and report regularly on key performance indicators
  • Serve as point of contact for digital vendors and consultants


  • Experience maintaining a dynamic, national-level organizational website
  • Experience managing a robust online advocacy program
  • Experience with multi-channel, integrated digital marketing
  • A proven track record of effectively engaging website visitors, creating compelling content and engaging email constituents
  • Strong written, verbal and interpersonal communications skills, including persuasive writing and organizational skills
  • Self-motivated team player who can also work independently in a deadline-driven environment and successfully manage multiple projects, priorities and timelines
  • Proficiency with CMS, HTML, Google Analytics, online advocacy tools, social media and the Microsoft Office suite required; Blackbaud Luminate, Adobe Creative Suite, digital photography and videography preferred; CSS, SEO, SEM and WordPress a plus
  • A commitment to the National Partnership’s issues, as well as our internal and external efforts to advance racial equity, inclusiveness, and anti-racism
  • Awareness of white privilege and how it hinders efforts to create equity; a clear understanding that all social policy is impacted by racism and sexism (and how they both intersect); and experience incorporating race equity into your work in a way that doesn’t feel superficial


The National Partnership recognizes a staff bargaining unit, National Partnership United, affiliated with the Nonprofit Professional Employees Union/IFPTE Local 70, a union for non-profit workers. This position is included in the NP United bargaining unit. Specific employment terms are subject to collective bargaining.

Salary & Benefits

Minimum salary is $83,495; the National Partnership provides a generous benefits package that includes paid sick time, paid federal holidays plus the last week of December, 3 weeks annual vacation time, health, dental, EAP, and vision coverage, 403B and SEP-IRA retirement options, and paid family and medical leave for eligible employees. The National Partnership is temporarily offering ad-hoc administrative leave for our employees during COVID-19 pandemic, recognizing that we all have a range of care-giving needs, including self-care and care for others, during this challenging time.

This is a full-time position based in our Washington, D.C. office. In order to ensure the safety of our staff during the COVID-19 pandemic, all National Partnership staff members are currently working remotely (at least through the end of the calendar year) and are not travelling or holding in-person meetings.

Office & Team Culture

The National Partnership is a 45-person staff that fosters a collaborative culture. We have a casual work environment but we understand deadlines and know how to get things done. The Communications team encourages quick and short meetings when necessary, promotes collaborative work processes and encourages staff to pursue professional development and lifetime learning.

The National Partnership is an equal opportunity employer and is committed to racial equity and social justice. We make a particular effort to recruit people of color to apply for open positions. People of color, LGBTQ individuals, people with disabilities, and people with other marginalized identities are encouraged to apply. Please see EEO is the Law and Equal Employment Opportunity for more information.