Senior Digital Content Specialist

The National Partnership for Women & Families is a nonprofit, nonpartisan 501(c)3 organization that fights for equality for all women and families. We’re passionate about making change on big issues such as equal pay for all women, paid leave for working families and access to quality, affordable health care that provides abortion and reproductive care. We advocate on the Hill and work to make change to federal, state and local policy. This position will support the work of our core issues while also taking the lead on work outside of these areas. We understand that these issues are not race neutral and that we need to center, learn from and partner with other women of color led organizations that are doing amazing work.

We are seeking a Senior Digital Content Specialist to join our fun and friendly seven-person communications team. Our team works to bring voice to the issues the National Partnership works on, with the belief that media is an extremely powerful tool for improving the lives of women and families. We also believe that in this fast-paced media environment, the lines between traditional, social and digital media are increasingly blurring and that skilled communications professionals must be able to master all three.

Our organization has undergone an intensive change process to ensure that we are more inclusive, diverse and equitable in our big picture strategies as well as our everyday work. And we are continually working to attack racism, discrimination and hatred wherever we see it.

The Senior Digital Content Specialist is based in Washington, DC and reports to the Vice President of Marketing and Communications. In order to ensure the safety of our staff during the COVID-19 pandemic, all National Partnership staff members are currently working remotely and are not traveling or holding in-person meetings.

Position Summary

This position is built for someone who loves trending topics, is an avid follower of the news and keeps their finger on the pulse of the culture. In this role you will have an opportunity to shape the voice of our organizational and leadership social media accounts including Twitter, Instagram, Facebook and TikTok. You’ll need to use good news judgment to make quick decisions on whether we should weigh in on key moments and news of the day, by evaluating the pro’s and con’s. You’ll be interacting with multiple policy people who are often brilliant but need your help translating wonk into quick short sound bites. And because we see our department as integrated you may be required to also do rapid writing of press releases, email marketing, quotes or other materials which involve pitching mainstream media. You will bring an authentic voice that understands the diverse communities that are online including Black and brown Twitter and you will understand how to ensure that our work has a racial justice lens that’s relevant to young people and people of color as well as other groups that are often marginalized such as people with disabilities, LGBTQIA people and those with lower or no income.

Primary Responsibilities

  • Be the primary voice for our organizational social media accounts
  • Be the primary voice of our president's social media accounts
  • Act as your own reviewer for writing compelling social media content
  • Take quality photos and videos using an iPhone (provided), and create low production, rapid response videos and graphics
  • Use the newest in-app social media features and other digital tools to encourage engagement from online audiences
  • Monitor, moderate and respond to messages and comments in response to organizational social media posts
  • Occasionally write rapid response press materials including notes to reporters, op-eds and be responsible for proactive pitching to get reporters and influencers interested
  • Help with writing emails for our email marketing and digital fundraising program
  • Occasionally provide back-up support for posting relevant content to our website
  • Work with the Communications Specialists and policy teams to identify key issues and trending topics that might impact their work
  • Encourage teams to think creatively, visually, and outside the box to engage in communication that incorporates pop culture
  • Regularly produce analysis and reports that track our social media performance
  • Brief and advise the communications team as well as other members of staff on how to be responsive to news of the day including tough topics like mass shootings, sexual harassment, racism and violence against women and children


  • Social media rock star; meaning you have previously managed organizational accounts with little or no supervision and you love mixing it up online
  • You’ve produced social media content around an issue or campaign in order to make the issue more visible and rally support
  • You’ve created shareable images and video that can be used on multiple platforms
  • You know how to write and format a press release and have done successful pitching to media outlets
  • You have written persuasive op-eds pieces and know how to pitch to the appropriate outlets
  • You have an interest in expanding the broader digital strategy of the organization
  • You are capable of quickly processing large volumes of information and deciding on priorities in a timely matter
  • You understand the news cycle and understand how to spot opportunities around current events and when to lead or to step back
  • You understand that all social policy issues are impacted by racism and sexism and you have a clear understanding of what white privilege is and how it hinders efforts to create equity
  • You have worked to incorporate race equity into your work in a way that doesn’t feel superficial and you know how to reach out to partner organizations and build alliances


The National Partnership recognizes a staff bargaining unit, National Partnership United, affiliated with the Nonprofit Professional Employees Union/IFPTE Local 70, a union for nonprofit workers. This position is included in the NP United bargaining unit. Specific employment terms are subject to collective bargaining.

Salary & Benefits

Starting compensation will be a minimum of $86,463 with additional compensation based on years of relevant experience. The National Partnership provides a generous benefits package that includes 3 weeks annual vacation time, paid sick time, paid federal holidays plus the last week of December, health, dental, and vision coverage, 403B and SEP-IRA retirement options, and paid family and medical leave for eligible employees.

Note that accrued vacation and sick time are currently suspended for new employees while the National Partnership temporarily offers ad-hoc unlimited administrative leave for employees during the COVID-19 pandemic, recognizing that we all have a range of care-giving needs, including self-care and care for others, during this challenging time.

Office and Team Culture

The National Partnership is a 45 person staff that fosters a collaborative culture. We have a collegial work environment, and we understand deadlines and know how to get things done. Our dress code is “dress for your day” as we believe you’re a professional and know what to wear and when to wear it. The Communications team encourages quick and short meetings, when necessary, promotes collaborative work processes and encourages staff to pursue professional development and lifetime learning.

The National Partnership is committed to protecting our employees and our communities from COVID-19. Toward that goal, the National Partnership requires all employees to be fully vaccinated and completely up to date via an FDA authorized and/or approved COVID- 19 vaccination. Fully Vaccinated is defined by the CDC as being 2 weeks after the final dose in a primary series of COVID-19 vaccines (2 doses of Pfizer or Moderna, 1 dose of Johnson & Johnson). Up to date means a person has received all recommended COVID-19 vaccines, including any booster dose(s) when eligible.

New employees must be fully vaccinated before their start date, and up-to-date as soon as eligible, unless an exemption due to a medical condition or a sincerely held religious belief or practice is granted.

Due to the COVID-19 pandemic, our office is currently in a mandatory remote work status, and we continue to re-evaluate our status given public health updates. Starting September 6, 2022, we intend to move into a hybrid work environment where staff will be required to be in the office a minimum of 4 days per month, with additional in-office and in-person days determined by your role and job responsibilities.

The National Partnership is an equal opportunity employer and is committed to racial equity and social justice. We make a particular effort to recruit people of color to apply for open positions. People of color, LGBTQ individuals, people with disabilities, and people with other marginalized identities are encouraged to apply.

How to Apply

Please submit your resume by 11:59 pm, Aug. 23, 2022.

The National Partnership is an equal opportunity employer and is committed to racial equity and social justice. We make a particular effort to recruit people of color to apply for open positions. People of color, LGBTQ individuals, people with disabilities, and people with other marginalized identities are encouraged to apply. Please see EEO is the Law and Equal Employment Opportunity for more information.