February 14, 2013 — NARAL Pro-Choice America is refreshing its image to increase its influence on Capitol Hill and counter the enthusiasm of young activists in the antiabortion-rights movement, Roll Call reports.
According to Roll Call, NARAL is strengthening its alliances with Democratic lawmakers, while the Republican Party has become increasingly hostile to the group. The organization spent $1.7 million during the 2012 election cycle -- compared with about $500,000 in 2010 -- while its political action committee contributed about $750,000 to Democratic candidates.
Newly named NARAL President Ilyse Hogue's "social-media savvy and fundraising acumen" also could advance the group's political presence, according to Roll Call.
Meanwhile, NARAL has sought to rally its members and other allies by cautioning them about the increasing enthusiasm of young abortion-rights opponents.
Samantha Gordon, a NARAL spokesperson, said the organization hired a public affairs firm to conduct blind interviews with antiabortion-rights college students. A video of one of the interviews was featured during the group's recent annual dinner commemorating the Supreme Court's Roe v. Wade decision (Lorber, Roll Call, 2/12).
Debra Ness, publisher & president, National Partnership
Andrea Friedman, associate editor & director of reproductive health programs, National Partnership
Marya Torrez, associate editor & senior reproductive health policy counsel, National Partnership
Melissa Safford, associate editor & policy advocate for reproductive health, National Partnership
Perry Sacks, assistant editor & health program associate, National Partnership
Cindy Romero, assistant editor & communications assistant, National Partnership
Justyn Ware, editor
Amanda Wolfe, editor-in-chief
Heather Drost, Hanna Jaquith, Marcelle Maginnis, Ashley Marchand and Michelle Stuckey, staff writers
Tucker Ball, director of new media, National Partnership