Tenley Peterson is the senior new media manager at the National Partnership for Women & Families. She is responsible for building, maintaining and mobilizing the organization's online constituents and communities. She also works with development and program teams to ensure the online program advances the organization's advocacy, fundraising and policy priorities.
Prior to joining the National Partnership, Peterson served as the general manager for the Jane Goodall Institute (Singapore). She worked on growth strategy and implementation as well as development.
Peterson also acted as the manager of public relations and public education for the Association of Women for Action & Research (AWARE), Singapore’s leading women’s advocacy organization. She focused on brand awareness, press management, and education workshops and consultations.
Peterson has professionally volunteered for Women for Women International in London and Washington, D.C., focusing on online grassroots mobilization and the inaugural Run for Congo in Europe.
Peterson earned her Bachelor of Science in business administration from Bryant University, concentrating on marketing and computer information systems. She enjoyed earning her Master of Arts in Asian studies at the University of Hawaii, with research focused on son-preference and population policy in Asia.
In 2013, Peterson won a Young Women of Achievement Leadership Award from the Women's Information Network and a Web Marketing Association Award for Best Advocacy Mobile Website. In 2011, she received a Convio Innovator Award for Best Online Campaign. She is the Vice Chair of the Arlington County Fiscal Affairs Advisory Commission. Peterson enjoys international travel, scuba diving and board games.